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MERGE LGBTQ+ Marketing


LGBTQ Consumer Research and Reports

LGBTQ Resources

LGBTQ+ Marketing Presentation
Gay Ad Network Media Kit
Using Audience Data Tools To Deliver LGBTQ Customers
Corporate Equality Index 2020
LGBT Mobile Report (Digitas)
Influencing Gay Consumers (AMA)
The Williams Institute LGBT African American Report
The Williams Institute LGBT Hispanic Report
The Williams Institute LGBT Aging Report

LGBTQ Reports

CMI LGBTQ Annual Community Survey (2020)
COVID-19 and LGBTQ Travel (2020)
CMI LGBT Annual Community Survey (2019)
CMI LGBT Health Survey (2019)
CMI LGBT Travel Survey (2019)
CMI LGBT Consumer Product Survey (2019)
The Nielsen LGBT Consumer Report
LGBT Parenting Research Study
Outreach to the LGBT Family Market

Buying Power

The LGBTQ market processes $917 billion in buying power in the US according to Witeck Communications.

Disposable Income

There is 23% higher median income in same-sex households compared to straight households according to Prudential research.

More Shopping

Males same-sex households spend $2,045 more per year on packaged goods than in straight households according to comScore.

Brand Loyal

LGBTQ consumers are 2.06 times more likely to buy from companies that they trust according to comScore.


Across all music channels, LGBT music fans show higher levels of engagement than their non-LGBT counterparts according to Nielsen.

LGBTQ Digital Media

74% of LGBTQ consumers in the US visited LGBTQ websites in the past week and only 22% read LGBTQ print media.


Gay consumers are 1.86 times move likely to love buying new gadgets and appliances, according to comScore.


Gay men index at 129 for attending graduate school, significantly than the general population according to Quantcast.