Targeting for Campaign Efficiency
Sun, 06/03/2007 - 19:37 , Anonymous
Our niche gay and lesbian audience is highly targeted. Besides our built-in sexual-orientation targeting, we can target campaigns by site, content, demographic, geography and other options.
Content and Demographic Targeting
- Travel Content
- Local Guides Content
- News & Politics Content
- Style and Fashion Content
- Auto Content
- Health, Sports & Fitness Content
- Entertainment & Pop Culture Content
- Business & Finance Content
- Lesbian
- Gay Men
- Gay and Lesbian Youth
- Gay and Lesbian Parents
Geographic Targeting
- Zip Code
- Area Code
- City/State/Country
- Designated Market Area (DMA)
Control Targeting
- Re-targeting (pixel on your web site)
- Frequency Capping (to limit over-exposure)
- Event Tracking (to track sell through rates)
- Ad Placement (optimization based on performance)
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