Connecting Advertisers with the Gay Market

Targeting for Campaign Efficiency

Our niche gay and lesbian audience is highly targeted. Besides our built-in sexual-orientation targeting, we can target campaigns by site, content, demographic, geography and other options.

Content and Demographic Targeting

  • Travel Content
  • Local Guides Content
  • News & Politics Content
  • Style and Fashion Content
  • Auto Content
  • Health, Sports & Fitness Content
  • Entertainment & Pop Culture Content
  • Business & Finance Content
  • Lesbian
  • Gay Men
  • Gay and Lesbian Youth
  • Gay and Lesbian Parents

Geographic Targeting

  • Zip Code
  • Area Code
  • City/State/Country
  • Designated Market Area (DMA)

Control Targeting

  • Re-targeting (pixel on your web site)
  • Frequency Capping (to limit over-exposure)
  • Event Tracking (to track sell through rates)
  • Ad Placement (optimization based on performance)

Copyright © 2008 Family Powered Networks LLC All Rights Reserved