Multicultural News – Gay Ad Network
Finally, Some Good News: LGBTQ Inclusion
Gay media has been transformed over the past two decades. The convergence of digital and mobile technologies has aggregated the once-fragmented LGBTQ community into a powerful voice for equality and a loyal consumer market for advertisers. Audience targeting networks, gay dating apps and social media collaborations have become the predominant platforms for accessing LGBTQ consumer markets at scale.
After a decrease in LGBTQ protections and increase in hate crimes over the past four years, the future for LGBTQ equality is now looking brighter than ever. The Biden-Harris transition team has named several LGBTQ people to key White House posts and has an extensive LGBTQ-inclusive agenda. The HRC 2020 Corporate Equality Index reports that 91% of Fortune 500 companies have sexual orientation and gender identity non-discrimination policies in place. Mainstream media also takes center stage influencing broader cultural change in the U.S. as corporations increase LGBTQ inclusivity. This year GLAAD reports the highest percentage of LGBTQ characters on TV shows and movies: Hulu, Netflix and the Hallmark Channel released holiday films featuring LGBTQ couples in leading roles, and Nabisco, Etsy and Starbucks feature same-sex couples in their latest holiday advertising.
Brand preference and loyalty is earned over time, through ongoing outreach and consistent messaging across mainstream and gay media platforms. LGBTQ inclusivity should be an integral part of every brand’s marketing mix during the holiday season, during pride month and every other month of the year. To make your brand more relevant to the LGBTQ consumer market, contact Gay Ad Network.
Experienced and Trusted
We Were Named a Fastest Growing Private Company in America
Gay Ad Network has been recognized by INC Magazine as one of the fastest growing private companies in America. The company’s rapid growth is a result of the unique value proposition offered to national advertisers seeking efficient access to the gay and lesbian market through digital media. The Inc. 500|5000 ranks companies according to overall revenue growth over a three year period.
We are a NGLCC Certified LGBT Business Enterprise
The National Gay and Lesbian Chamber of Commerce (NGLCC) is the exclusive, third-party certification body that verifies that eligible businesses are majority-owned by LGBT individuals. The NGLCC has granted Gay Ad Network with LGBT Business Enterprise® (LGBTBE®) designation as part of its LGBT Supplier Diversity Initiative.
We Were a MediaPost OMMA Finalist
Gay Ad Network was a 2015 finalist for the OMMA Media Post award for excellence in digital media. The campaign that was nominated was the Proud Parenting LGBT Family Photo Gallery, presented by Fisher-Price®. The goal of the program was to increase the visibility of LGBT parents and to encourage interaction and support between LGBT parents, their friends and their allies.
About the LGBT Market – Resources and Reports
CMI LGBTQ Annual Community Survey (2020)
COVID-19 and LGBTQ Travel (2020)
CMI LGBT Annual Community Survey (2019)
CMI LGBT Health Survey (2019)
CMI LGBT Travel Survey (2019)
CMI LGBT Consumer Product Survey (2019)
The Nielsen LGBT Consumer Report
LGBT Parenting Research Study
Outreach to the LGBT Family Market
Gay Ad Network Media Kit
Using Audience Data Tools To Deliver LGBTQ Customers
Corporate Equality Index 2020
LGBT Mobile Report (Digitas)
Influencing Gay Consumers (AMA)
The Williams Institute LGBT African American Report
The Williams Institute LGBT Aging Report
The Williams Institute LGBT Hispanic Report