by admin | Jun 28, 2017 | marketing
Same-sex marriage became legal nationally two years ago. Source: www.adweek.com Boycotting companies based on their support of the LGBTQ community is becoming a non-issue. The majority of Americans now support same-sex marriage, while the progressive LGBTQ policies of...
by admin | Jun 15, 2017 | marketing
Get on the ‘Pride Train’ and #SashayAway.Source: www.adweek.com
by admin | Jun 2, 2017 | marketing
YouGov BrandIndex finds best-perceived brands by LGBT consumers are the biggest media buyers—and a conscience helps too Source:...
by admin | Apr 17, 2017 | marketing
It sends a powerful signal to an entire generation that the company cares about doing what’s right. Source: www.adweek.com
by admin | Oct 16, 2016 | marketing
The global LGBT+ market is estimated to be worth $3.7 trillion – and money talks. Those of us involved in promoting inclusion in the workplace and community can talk about the need to be a progressive, caring and inclusive company; but ultimately there is a...
by admin | Jul 11, 2016 | marketing
The LGBTQ community saw a heightened level of support from major corporations during Pride month. But now that the parades are over, will we continue to see their backing? Source: www.nbcnews.com I find it odd that corporations would allocate the bulk of their LGBT...
by admin | Jul 7, 2016 | marketing
Sustaining Pride: How brands’ approach to LGBT comms has changed and what’s next. From PR Week Source: www.prweek.com Support for the gay community peaks in June, but brands should sustain their LGBT outreach throughout the...
by admin | Jun 29, 2016 | marketing
Each June, Pride season is heralded in US stores by the arrival of rainbow-hued Pride collections. This year, brands like Target, Converse, and Levi’s have decked the store halls with their colorful products and merchandise. These collections might seem...
by admin | Jun 14, 2016 | marketing
Tesla, Amazon, YouTube Top LGBT-Perceived Brands – 06/14/2016 Source: www.mediapost.com
by admin | Jun 10, 2016 | marketing
A few advertisers in India have started putting out online ads and content with LGBT themes, hoping to inspire discussion and build acceptance. Source: adage.com LGBT messaging has become attention-grabbing in India’s mainstream advertising – pushing for...
by admin | Jun 3, 2016 | marketing
It might not be as important as the Supreme Court’s same-sex marriage ruling, Caitlyn Jenner posing in Vanity Fair, or Apple CEO Tim Cook’s coming out, but the LGBT community is about to notch another achievement in the long road to mainstream recognition....
by admin | May 26, 2016 | marketing
With Pride Month coming up in June, here are six ways brands can engage with LGBTQ audiences, writes Matt Tumminello. Source: adage.com
by admin | May 3, 2016 | marketing
Campaign features drag queens, party scenes, coming out videos. Source: abcnews.go.com Gay Ad Network is a proud media partner for this groundbreaking campaign from the FDA.