by admin | Jul 11, 2016 | marketing
The LGBTQ community saw a heightened level of support from major corporations during Pride month. But now that the parades are over, will we continue to see their backing? Source: www.nbcnews.com I find it odd that corporations would allocate the bulk of their LGBT...
by admin | Jul 7, 2016 | marketing
Sustaining Pride: How brands’ approach to LGBT comms has changed and what’s next. From PR Week Source: www.prweek.com Support for the gay community peaks in June, but brands should sustain their LGBT outreach throughout the...
by admin | Jun 29, 2016 | marketing
Each June, Pride season is heralded in US stores by the arrival of rainbow-hued Pride collections. This year, brands like Target, Converse, and Levi’s have decked the store halls with their colorful products and merchandise. These collections might seem...
by admin | Jun 14, 2016 | marketing
Tesla, Amazon, YouTube Top LGBT-Perceived Brands – 06/14/2016 Source: www.mediapost.com
by admin | Jun 10, 2016 | marketing
A few advertisers in India have started putting out online ads and content with LGBT themes, hoping to inspire discussion and build acceptance. Source: adage.com LGBT messaging has become attention-grabbing in India’s mainstream advertising – pushing for...